New Immediacy CMS powered website for Field Fisher Waterhouse
delivers enhanced usability for visitors
A new website powered by the Immediacy
web content management platform delivers full in-house maintenance
capabilities and management of sophisticated cross-site
relationships for this rapidly expanding European law
firm.
The Field Fisher Waterhouse marketing team
required a flexible web content management platform to implement
their online marketing strategy. In-house site maintenance was a
key requirement together with the management of the extensive
relationships between the firm’s sectors, areas of expertise and
fee earners, and the news, events and publications.
Field Fisher Waterhouse selected the Immediacy
CMS platform because of its many advanced features, including:
- Powerful and intuitive editor
- Compliance with web standards
- Search engine optimisation features
- Extensible architecture
Noko worked closely with Field Fisher
Waterhouse to design the site features, implement the Immediacy
platform and extend the functionality with custom plug-in
development.
“This Immediacy implementation provides Field
Fisher Waterhouse with the flexible online content platform
necessary to support their marketing plan to implement the
company’s ambitious growth strategy.” Said Chris Attewell, Managing
Director of Noko.
The Field Fisher Waterhouse website can be
viewed at http://www.ffw.com/
“With our recent expansion into Europe and numerous and
complex cross-site relationships, we required a powerful and
sophisticated editing system. Noko were able to adapt the Immediacy
platform to meet our requirements while maintaining an intuitive
and easy-to-work editor.” Simon Bussell, European Marketing
Manager